The Mahindra Group is a $19 billion federation of companies that delivers innovative mobility solutions through driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It is considered a global leader in utility vehicles, information technology and financial services and is the world’s largest tractor company, by volume. Mahindra is dedicated to providing high quality vehicles to the U.S. and has invested hundreds of millions of dollars to this effort. In the U.S., Mahindra has committed more than $1.5B in investments to-date and it continues to hire American workers including veterans while expanding in both urban and rural areas. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two wheelers. Mahindra employs over 200,000 people across 100 countries.
Mahindra Automotive North America (MANA) is Mahindra’s North American automotive headquarters. In addition to leading all North American activity, MANA is a comprehensive automotive design, engineering and vehicle development center. Established in 2013 and located in Auburn Hills, Michigan, MANA’s team of veteran executives, engineers and designers, working with affiliate Mahindra automotive teams in India, Korea and Italy, is playing a key role in growing Mahindra’s global automotive business. Visit: WWW.MAHINDRANATC.COM
ROXOR is a new side-by-side vehicle based on Mahindra’s 70 years of experience in building rugged off-road vehicles. The vehicle was conceived, designed and engineered by Mahindra Automotive North America. It is assembled in a new Mahindra factory located in Auburn Hills, Michigan--the first automotive OEM to open a manufacturing facility in metro Detroit in over 25 years.
This is an off-road vehicle only, therefore it is NOT legal for use on any public street or highway. The ROXOR was designed and engineered to comply with off-highway vehicle standards such as those promulgated by ANSI/ROHVA (American National Standards Institute/Recreational Off-Highway Vehicle Association), the premier member organization charged with setting forth stringent safety rules for vehicles like our ROXOR Side-by-Side. The “off-road only” nature of ROXOR also keeps the price point well below those of street legal SUVs and 4x4s.
Because ROXOR is not street legal Mahindra felt that 45 mph was a suitable speed limit given how most consumers are likely to be using the vehicle.
We have averaged 32 to 34 mpg in testing and a range of over 350 Miles. Your mileage will vary depending upon speed and road conditions.
The EPA off-road recreational vehicle regulations under which the ROXOR is authorized to be manufactured and sold impose restrictions and limits on topics such as weights and capacities.
The base unit and Limited Edition launch models are more focused to recreational use. More work-oriented accessories will be available in the future.
See the spec sheet at www.roxoroffroad.com/roxor-offroad-vehicles
ROXOR’s more durable (and affordable design) utilizes simpler and more proven, reliable, mechanical components with fewer moving parts. There is less to go wrong on a ROXOR…and if something does, it’s easier to repair on the trail.
ROXOR’s beefier boxed steel frame, automotive-sized transmission, bigger wheels and brakes plus a torquey 4-cylinder, turbo-diesel engine enables it to pull more than smaller 2-cylinder powered UTVs.
MSRP is $15,999 for the base unit and $18,999 for the Limited Edition available at launch.
Mahindra is well known for its extremely reliable diesel engines and manual transmissions made for their tractors and automobiles. These two fundamental features among others give ROXOR a ruggedly different and unique position in the powersports industry. A gasoline engine and automatic transmission will be available at some point in the future.
The Limited Edition model is only available at launch. It includes a list of factory-installed accessories including a bikini top, light bar, sound system, special graphics, custom wheels/tires and more. This model will likely be sold out before June 2018.
The Dune Edition will be a special model available in California only and will include accessories for that specific geography and off-road environment.
Yes! The Limited Edition model available at launch will feature many of those accessories installed at the factory. More accessories are in development now enabling you or your dealer to build your own, personalized ROXOR unit different from any other. Look for the “Custom Shop” and a “Build Your ROXOR” configurator to be added to the website soon.
One could consider them distant cousins but they are completely different vehicles. The ROXOR is designed as an off-road vehicle only while the THAR is street legal in India. Mahindra Automotive North America (MANA) has designed and assembles the ROXOR in Michigan for sale through the powersports industry alongside other off-road only vehicles including ROVs, side-by-sides and UTVs.
ROXOR’s parent company, Mahindra Automotive North America, has set up a dedicated factory in Auburn Hills, Michigan which focuses on the ROXOR model. Spare parts will always be in stock. There is also a state-of-the-art dealer management support network and system being used by all authorized ROXOR dealers for parts and service support.
Go to WWW.ROXOROFFROAD.COM and type your zip code into the ROXOR Dealer Locator for the dealer nearest you. New dealers are being added regularly as the popular new ROXOR brand grows.
Deliveries to the nation’s powersports dealers begin in March 2018. Powersports dealers sell motorcycles, side-by-sides, ATVs, personal watercraft and power products. See our Dealer Locater at WWW.ROXOROFFROAD.COM for the one nearest you.
To get $3,000* in ROXOR Cash sent to your email inbox, simply enter your contact information in the form below.
*At participating dealers only. Offer valid July 8 — Aug 31, 2019 toward the purchase of 2018 ROXOR models only. Cannot be combined with any other offers. Quantities may be limited. Customer must present email coupon, or direct mail postcard to receive offer. No cash value. Discount taken off of MSRP in USD, pre-tax, delivery, title and dealer charges.
WHILE EVERY EFFORT IS MADE TO PRODUCE UP-TO-DATE INFORMATION, SPECIFICATIONS AND ACCESSORIES MAY CHANGE. YOUR AUTHORIZED DEALER CAN CONFIRM MATERIALS, ACCESSORIES AND EQUIPMENT AVAILABILITY PRIOR TO PURCHASE, AS WELL AS ALL UP TO DATE PRICING INFORMATION WHICH MAY VARY BETWEEN FACTORY-INSTALLED AND DEALER-INSTALLED ACCESSORIES. WE RESERVE THE RIGHT TO CHANGE, MODIFY, OR CANCEL SPECIFICATIONS, DESIGNS, FEATURES, AND COLORS, WITHOUT NOTICE OR OBLIGATION. SOME DIFFERENCES BETWEEN THE MANUFACTURED PRODUCT AND THE DESCRIPTIONS AND/OR SPECIFICATIONS MAY EXIST.
© Mahindra Vehicle Sales and Service, Inc. All Rights Reserved. ROXOR is a trademark owned by Mahindra Vehicle Sales and Service, Inc. The trade names, trademarks, and service marks owned by Mahindra Vehicle Sales and Service, Inc, whether registered or unregistered, may not be used in connection with any product or service that is not provided by Mahindra Vehicle Sales and Service, Inc (or authorized under separate, written license), or in any other manner that is likely to cause confusion or dilution.