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PRESS RELEASE

“ROXOR DELIVERS” PROGRAM LEADS THE POWERSPORTS INDUSTRY WITH HOME SHOPPING AND HOME DELIVERY SERVICE


ROXORDelivers

AUBURN HILLS, MICHIGAN (APRIL 8, 2020)Mahindra Automotive North America is offering the most comprehensive manufacturer-led vehicle home delivery service with the ROXOR DELIVERS Program. Side-x-side customers can order the toughest off-road vehicle on the market from the comfort of their homes and have a new ROXOR delivered to their driveway. The new ROXOR DELIVERS service helps make the buying process easier at a time when many of our dealers are limited due to Covid-19.

“At Mahindra we’re looking to make people’s lives easier during these uncertain times and that includes helping with the purchase of a new ROXOR,” said Justin Prann, Vice President of Sales & Service – Mahindra Vehicle Sales & Service. “ROXOR helps people get more done, be it on the ranch or farm, the jobsite, or simply escaping on the trails. We’re forging into a new era of shopping with the ROXOR DELIVERS program to make purchasing a new ROXOR for our dealer network as easy and safe as possible from the comfort of peoples’ homes.”

The process is simple. Request a quote or submit a trade-in estimate request at www.ROXOROffRoad.com/roxordelivers and within an hour a ROXOR representative will call to walk the customer through the no-hassle buying process. The ROXOR representatives will help with the vehicle build and once the purchase has been initiated with a participating ROXOR dealer it will be finalized with home delivery.*

The ROXOR has heritage that has endured the most challenging times and Mahindra Automotive North America is committed to helping North Americans continue to get things done. ROXOR continues to evolve by the continuation of unique designs and engineering attributes that make it the toughest, strongest and authentic off-road work/play vehicle. The evolution also includes easier and safer ways for our friends to buy a new ROXOR such as the ROXOR DELIVERS home delivery program.

For more information on the new ROXOR DELIVERS program, visit www.roxoroffroad.com/roxordelivers.

For more information on ROXOR, visit www.roxoroffroad.com and follow ROXOR on social media via facebook.com/roxoroffroad and @roxoroffroad on Twitter and Instagram.

*Taxes and shipping are extra, talk to your ROXOR specialist for final fees.

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ABOUT MANA AND MVSS
Mahindra Automotive North America (MANA) is Mahindra’s North American automotive headquarters. In addition to leading all North American activity, MANA is a comprehensive automotive design, engineering and vehicle development center. Established in 2013 and located in Auburn Hills, Michigan, MANA’s team of veteran executives, engineers and designers, working with affiliate Mahindra automotive teams in India, Korea and Italy, is playing a key role in growing Mahindra’s global automotive business. Mahindra Vehicle Sales and Service (MVSS) is MANA’s exclusive distributor in the powersports industry located in Fletcher, North Carolina. www.mahindraautomotivena.com

ABOUT ROXOR
ROXOR is an off-road vehicle conceived, designed and engineered by Mahindra Automotive North America. The vehicle is produced in Auburn Hills in the first new OEM manufacturing operation to open in Southeast Michigan in more than 25 years. A rugged, no-nonsense side-by-side, ROXOR is a tribute to Mahindra’s long history of assembling iconic military-grade vehicles beginning in 1947; it features a steel body on a boxed-steel frame, a heavy-duty Mahindra turbo-diesel 4-cylinder engine, and a truck-style transmission. The American-assembled ROXOR enters the off-road world with 70-years of proven capabilities based on its authenticity, simplicity and strength. For more information, visit www.roxoroffroad.com

ABOUT MAHINDRA
The Mahindra Group is a $20.7 billion (USD) federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two-wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries. Learn more at www.mahindra.com

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MEDIA CONTACT: Kevin Kersey
Media Relations and Agricultural Projects, ROXOR
(407) 791-8653
roxormedia@roxoroffroad.com