AUBURN HILLS, MICHIGAN, November 4, 2019 – Mahindra Automotive North America is showcasing the endless customization possibilities for its ROXOR off-road vehicle at the 2019 SEMA Show. ROXOR makes a statement as the ultimate, do anything work/play off-roader vehicle by working expert engineering and design into coastal dreamin’ concepts.
ROXOR offers the greatest customization possibilities from the factory of any off-road work/play vehicle. New concepts will be on display at two ROXOR displays – one inside and one outside – including The Marshal and the Coastal Cruiser dream concepts. The Marshal is a four-wheel-drive ROXOR with a twist on the yesteryear street rod taken to a variety of off-road terrains. The Coastal Cruiser ROXOR incorporates the finest woodworking with Detroit steel and a couple of pucks of surf wax.
Answering the strong commercial demand for ROXOR, also joining the dream concepts, will be a production ROXOR finished with our exclusive ROXliner material providing the most durable finish for the harshest trail or most demanding job site. Also a nod to the workforce, the ROXBOX option will be on display, providing a strong cargo area for hauling gear and tools.
The ROXOR capabilities expansion will be on display outside with the new RBT 2000 trailer and new ROXpower module. The RBT 2000 uses a ROXOR bed, made from the durable ROXOR body, bolted to a tow axle for expanded capacity. The ROXpower is a new plug-n-play power supply module that cleanly installs under the dash and can provide power to dozens of additional accessories. Joining The Marshal at the indoor display (booth 37005) will be the Mossy Oak™ Gamekeeper ROXOR outfitted for the stealthiest outdoorsman.
And showing what the ROXOR does on harsh trails will be NORRA Mexican 1000 racer Ned Bacon and the race-prepped and race-conquered Baja ROXOR – owned and customized by Bacon himself. Bacon and navigator Brian Lutz will be in the ROXOR outdoor display (booth 61040) talking to guests about their adventures and the performance customizations of this Baja ROXOR racer.
“As ROXOR readies for the new model year 2020, the company is launching new model changes to the ROXOR that will appeal to the diverse customer base,” said Vice President of Marketing for Mahindra Automotive North America, Rich Ansell. “SEMA is the perfect venue to show the endless possibilities the ROXOR offers to both the off-road enthusiasts and the job-site focused work-force. We are charging into 2020 with momentum and more fresh ideas. Keep an eye on ROXOR.”
For model year 2020, dealers and customers can expect to see new optional features and accessories, an all-new grille design, and four new standard color options with over 450 custom color options available.
ABOUT MAHINDRA AUTOMOTIVE NORTH AMERICA AND MVSS
Mahindra Automotive North America (MANA) is the North American headquarters of the 20.7B (USD) Mahindra Group’s automotive division. MANA became the first automotive OEM to launch a manufacturing operation in SE Michigan in over 25 years when it began producing the ROXOR off-road vehicle early last year in Auburn Hills, MI. Working with affiliate Mahindra teams in India, Italy and Korea, MANA also continues to fulfill its mission as a center of automotive engineering excellence, which includes automotive design, engineering and vehicle development, and is led by a team of veteran industry executives, engineers and designers. For more information, visit www.mahindraautomotivena.com
ROXOR is an off-road vehicle conceived, designed and engineered by Mahindra Automotive North America. The vehicle is produced in Auburn Hills in the first new OEM manufacturing operation to open in Southeast Michigan in more than 25 years. A rugged, no-nonsense side-by-side, ROXOR is a tribute to Mahindra’s long history of assembling iconic military-grade vehicles beginning in 1947; it features a steel body on a boxed-steel frame, a heavy-duty Mahindra turbo-diesel 4-cylinder engine, and a truck-style transmission. The American-assembled ROXOR enters the off-road world with 70-years of proven capabilities based on its authenticity, simplicity and strength.
The Mahindra Group is a $20.7 billion (USD) federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two-wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries. Learn more at www.mahindra.com
WHILE EVERY EFFORT IS MADE TO PRODUCE UP-TO-DATE INFORMATION, SPECIFICATIONS AND ACCESSORIES MAY CHANGE. YOUR AUTHORIZED DEALER CAN CONFIRM MATERIALS, ACCESSORIES AND EQUIPMENT AVAILABILITY PRIOR TO PURCHASE, AS WELL AS ALL UP TO DATE PRICING INFORMATION WHICH MAY VARY BETWEEN FACTORY-INSTALLED AND DEALER-INSTALLED ACCESSORIES. WE RESERVE THE RIGHT TO CHANGE, MODIFY, OR CANCEL SPECIFICATIONS, DESIGNS, FEATURES, AND COLORS, WITHOUT NOTICE OR OBLIGATION. SOME DIFFERENCES BETWEEN THE MANUFACTURED PRODUCT AND THE DESCRIPTIONS AND/OR SPECIFICATIONS MAY EXIST.
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